Pain Is Love is the third studio album by American rapper Ja Rule, released on October 2, 2001, via The Island Def Jam Music Group, Def Jam Recordings, and Irv Gotti's Murder Inc. Records. Although the album received a mixed reception from critics, Pain Is Love debuted at number one on the Billboard 200 and was supported by four singles: "Livin' It Up", "I'm Real (Murder Remix)", "Always on Time" and "Down Ass Bitch". It was certified triple-platinum by the Recording Industry Association of America (RIAA) for selling over 3,000,000 copies in the United States. Pain is Love received numerous awards and nominations including a nomination for Best Rap Album at the 44th Grammy Awards. The album's first two singles "Livin' It Up" featuring Case and "Always on Time" featuring Ashanti collected nominations for Best Rap/Sung Collaboration in 2002 and 2003.

Rule 3:36 is the second studio album by American rapper Ja Rule. It was released on October 3, 2000, by The Island Def Jam Music Group, Def Jam Recordings and Irv Gotti's Murder Inc. Records. The album features guest appearances from Christina Milian, Lil' Mo, Shade Sheist and Jayo Felony, with producers Irv Gotti (who also executive produced the album), Ty Fyffe, Tru Stylze, Lil' Rob and Damizza contributing to the album. The album marked a significant change in Ja Rule's musical style, shifting from hardcore hip hop to a more radio-friendly pop rap oriented sound to greater success.

This album contained singles such as "Thug Lovin'" (featuring Bobby Brown), "Mesmerize" (featuring Ashanti) and "The Pledge (Remix)" (by Ashanti featuring Nas, Ja Rule and 2Pac). "Murder Reigns" was also released as a single titled "Reign" in select territories outside of North America, such as Europe and Australasia.