U.S.U.R.A. was started by Time Records owner Giacomo Maiolini, producers Walter Cremonini and Alessandro Gilardi (its name is derived from that of Maiolini's mother, Ursula), it is best known for the 1992-93 hit single (and later album) "Open Your Mind", featuring a dialogged sample from the film Total Recall and incoperating sampled elements from the Simple Minds song "New Gold Dream" from 1982. Its video morphs the faces of Mussolini, Stalin, Ian Paisley, Margaret Thatcher, Mary Whitehouse, and Joe McCarthy.